If you’ve noticed that things are looking a little different around here recently then welcome to our new branding! We felt that it was time for a new look which properly matched our approach to building websites in 2026 and so, after several months of work, we are proud to unveil it.
Why did you change your branding?
We’ve been in the web design and development business a while now and, over that time, although the name Arcas has remained the same throughout, we’ve gone through various iterations of logos and overall branding in order to keep things modern and vibrant.
Not only that, but we feel that branding should always speak to the underlying values and approach of the business it reflects and, due to the fact that we are usually so busy with client work, these refinements often ended up being neglected than far longer than we were comfortable.
Introducing … Ursula!
Our business name, Arcas, was named after Ursa Minor (aka Little Bear) which in turn came from Greek mythology. So why Arcas in the first place? Well, the business is actually old enough that at the time naming your business with a word starting with the letter ‘A’ meant that you’d be first in the phone book listings (yes, we really have been around that long…) and it was our founder’s wife who picked the name Arcas.
This fact led to us developing a new logo which properly connected with this history and thus was born … Ursula!
Does this mean that the business is changing?
Not at all – we’ll still be delivering the same great websites and related services which we always have, we’ll just be doing it from with a bit of a glow-up!
